Hennessy Artistry 2011 launches in South Africa

Hennessy Artisty 2011 has been launched in South Africa and it will see collaborations from Sipho ‘Hotstix’ Mabuse, Flash Republic, Zonke, Crazy White Boy, Slikour and Zakes Bantwini.

The artists have been hard at work to create a track which has been dubbed a musical explosion by Mabuse himself. Together with internationally acclaimed producers, The Layabouts, 2011 will see an original version and a remixed track released.

The prestigious Halo concert will once again be held at The Venue in the exclusive Melrose Arch precinct in Johannesburg on September 17, 2011. Hennessy Artistry fans will be in for an unforgettable night of blending in action and together, the artists will perform the 2011 collaboration track, along with impromptu collaborations with other South African musicians.

The lead up to the Halo concert, Hennessy Artistry will travel the country in August and September, showcasing six regional build up events. From Cape Town to Soweto and Port Elizabeth to Umlazi, each regional event will feature a live performance by one of the six collaborating artists, along with DJs from Metro FM and the ever popular ProVerb as MC.

For the past four years Hennessy Artistry has been selecting artists which exemplify the diverse demographic of the Hennessy consumer, ensuring the music compliments the notion of blending, and this year is no different.

Hennessy Cognac brand manager, Avukile Mabombo commented: “Each artist represents their own unique musical style and we’re proud to once again bring Hennessy fans the freshest collabs in the industry – a blend of talent, genres and generations is what the Art of Blending personifies.”

Continuing on their quest for innovation, Hennessy is also proud to launch ‘The Art of Blending’ documentary this year; a vibrant account of the 2010 international campaign featuring Hip hop legends The Roots and Q-tip told through the eyes of acclaimed filmmaker, Thibaut De Longeville. The 30 minute documentary is a once-off opportunity to watch some of the most esteemed and innovative artists in the world, all under one roof, celebrating their dedication to music and creativity.

To experience the ultimate Halo concert, one lucky Hennessy fan will win an all-expenses paid trip with three friends to the prestigious finale event in Johannesburg; including business class return flights, accommodation, a shopping spree at Melrose Arch and VIP access on the evening.

Visit www.hennessy.com or facebook.com/hennessysa to find out more about event dates, ticket sales, local artists, how to win the ultimate VIP package to the Halo event and to watch ‘The Art of Blending’ documentary. Follow us on Facebook and Twitter for regular updates, @HennessySA, #hennessyartistry